Many things have changed in improving the organic traffic of a website. However, some fundamental principles have not changed. Targeting keywords aiming to improve organic ranking does not work with search engines anymore. But, using the right keywords is a piece that will solve the puzzle. With many SEO techniques today, it’s hard to choose one to pick or safely ignore.
However, there are crucial tips to focus on to drive more traffic and improve search rankings. Also, you won’t risk the Google penalty. Here are the tips:
1. Link Building
Link your website to authoritative content pages but those relevant to your niche. Some people argue that it will keep visitors off your page. You need link building because it’s a SEO strategy. When you link to high-quality sources, your website receives high traffic. The experts at SEO Toronto Company are capable of providing you with further information.
2. Unique and Relevant Meta Descriptions
Many people tend to ignore Meta description, yet an essential SEO tip. This is usually the first description people will see after Google ranks your page. However, ensure all your pages contain unique and relevant Meta description.
Meta description must be unique, that’s because the search engine doesn’t like duplicated content. Duplicating Meta descriptions will get you into trouble. And if not penalized, you won’t be offering a great user experience.
3. Meaningful and Relevant URLs
If you find it hard to read URLs, also the search engine will find it hassle. The URL can be long but easy for you to read add search engines. Avoid URLs with numbers and characters, but use only words and dashes.
4. Use Web Analytics
After you consider to increase web traffic with a search engine optimization strategy, get software that will track what works for you and not. There are many software solutions, including Google Search Console and Google Analytics. This software will help you track your success.
Some tools, such as Crazy Egg, can show you what the visitors are clicking and what keeps them off your site.
Summing up, the web page and age domain should be something to keep in mind. In fact, they contribute to the success of your ranking. And for this reason, avoid changing the domain name. Unless you have a good reason to change, pick one and stick to it.